Lanyards have different uses depending on its intended purpose. Companies and businesses use it for their employees’ identification cards, and sometimes it is even considered as part of the company’s uniform. Some use it as a holder of their pens, mobile phones, or flash drives. In conferences and seminars, it is a means of identifying organizers and participants. Sports teams and schools even use this to express their support for their team or alma mater.
Business owners also tend to look for a promotional tool that can be used frequently to ensure its effectiveness. Having one’s own custom design printed on a lanyard is one of the cheapest ways to promote a brand or a company to the public without worrying so much about advertising. Logos, as well as tagline and phrases, can be printed on them depending on your preference. It is indeed a great choice because employees and clients find it handy in their daily activities. The best part is, they are affordable especially when bought by the bulk so there is no need for huge investments. If you are not convinced about its effectiveness, here are some of the reasons why they prove to be beneficial to any company.
As mentioned above, there is no need to cash out a lot of money when it comes to custom lanyards. It’s probably not going to cost over $1 per piece if you buy by the hundreds. However, the price is probably going to increase depending on the size and the materials, but the most you’ll have to pay is $3 per piece. Of course, the prices per piece will decrease once you choose to purchase more.
Security and Identification
Companies usually use this to conveniently identify employees because it is easy to see. Most companies and organizations have their logos and names printed on the lanyard to get that distinct and exclusive look. If outsiders visit the building, it will be easier to set them apart from company employees. In addition, it is also very useful when your organization attends events and conventions. With lanyards, it is easier to find your team members in crowds in case you need to call them out for emergencies.
Ease of Use
They are also very easy to use. You don’t need to stress over which part of your clothing to clip it on, unlike with clip-on badges. You just have to wear it around your neck and that’s it. You also minimize the risk of getting pierced by safety pins when you wear a lanyard.
Creating a lanyard specifically for an organized event is another way to get your company more known among the event’s attendees. It is an excellent choice of giveaway during events not only because it is handy but also because it is a great way of letting people know that you’re giving them thanks. It also establishes product awareness and brand recall effectively.
Supplement to Other Marketing Items
Custom lanyards are great supplements to your other marketing items such as mugs, bottles, jackets, caps, pens, pads, notebooks, and planners. This is especially helpful when you are trying to promote an advocacy. All of these can actually be used as a fundraiser to support a worthy cause. In this manner, people can express themselves and feel that they have helped every time they purchase any of these customized items.
Lanyards are indeed an excellent means to promote your business because of their versatility and practicality. They are durable and can be used for many different purposes, making them handy in various instances. If you are thinking of having one designed for your company, contact The Lanyard Authority today and discover the style that’s best for you based on your requirements and preferences.